Virtual Reality – the future of travel marketing?
Virtual Reality is expected to have a great impact on travel marketing in the upcoming few years. At the moment, the utilization of this emerging technology is still in the […]
Category: Reports, applied research & development
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Building a Multifaceted Learning Environment for Multicultural Student Groups
The purpose of the article is to encourage university teachers and professors to build multifaceted learning environments together with colleagues from national and foreign universities. The article describes the structure […]
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Students as Creators in the Digital Age
Online learning is evolving at a quick pace, and new trends involve many factors that researchers, facilitators and students may not always be fully aware of. Add to this the […]
How Is Digitalization Challenging Small And Medium –Sized Enterprises Today?
No doubt, Digitalization is here already, offering now new possibilities for business as well as challenging enterprises to change the way they operate and make profit. The possibilities of digitalization […]
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Sustainability in Tourism – Case Studies from Finland
The new digital channels and social media platforms offer to SMEs in tourism business a lot of opportunities to target and access markets at low cost, and to achieve business […]
Student Network Developing Retail Brands
Tamk, Stenden and Windesheim Universities of Applied Sciences and Brno University of Technology have executed already three times a retail store brand development project with students, using virtual communication tools. […]
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Understanding Affective Experiences: Towards a Practical Framework in the VALIT-Project
In the b2b-sector the role of affective experiences has not been as salient as in the b2c-sector. However, it would be deceptive to expect that people leave all their emotions, […]
TAMK Students as Oracles – Introduction of the Delphi Method in the Entrepreneurship Research
This article introduces an application of the Delphi method in the use of organizational strategy design. It describes the traditional Delphi method and some contemporary modifications which also incorporate features […]
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How to Attract Students to International Summer School in Tampere?
An attractive and successful summer school in Tampere offers studies with possibility to earn credits and lots of social programme in the city and nature of Tampere Region. According to […]
Multicultural Student Teams for Marketing Projects with Companies
The article describes some opportunities that multicultural student teams offer to companies, especially small and medium-sized enterprises (SMEs) when doing marketing projects in cooperation with companies. It also deals with […]
